Raw Essentials Tea, a visionary creation of The Real Housewives of Melbourne public figure, Janet Roach, and her son, Jake Zogoolas, approached Studio Badu to design a solution for their herbal tea packaging.
The objective was to create an experience for customers, allowing them to forge a deeper connection with the product by visually witnessing the carefully curated ingredients within each blend.
A percentage of proceeds goes towards The Roach Foundation which was created to assist burns survivors.
What we did
Packaging, Branding, Booklets, Flyers, Brochures, Digital, Illustrations, Copywriting
We custom created and designed 11 tea boxes with an open window cut out at the front, using gold foil embellishment to enhance the opening. The Slim box won the International Gold Medal for Australia's best natural Oolong tea blend at the 2017 Golden Leaf awards.
Studio Badu designed this brand book to reflect the story of Raw Essentials Tea as the core of everything that they do. The book also introduces us to the variety of handpicked ingredients for each tea blend.